WordPress is a very powerful tool for this purpose as it releases the marketer from all the hassles of managing a website and frees them to do what is most important, marketing.

I heard Alex Mandossian in a teleseminar several years ago say that if you are not spending 95% of your time marketing your product or service then you are doomed to failure.

But WordPress is not set up correctly straight out of the box to be most effective.  Indeed, in may ways it is very ineffective.  So stage two of the content here on NicheMarketBlogger.com is a series of lessons on the simple but critical steps necessary to make your new blog 'search engine friendly'.

Friendly search engine spiders!

There are no great technical marvels here – just plain common sense on how to run a tight ship so that the search engine spiders find it a clean and efficient place when they come visiting.

That's really the point.  The search engines have a massive task these days to crawl and index the whole of the internet and any site which is built in clean and efficient code, well organised and documented is going to enable the spiders to be in and out in minimum time.  And in the long term they are going to reward you for that.

Then how you write your content also has a massive effect on your search engine ranking.  But more of that later.

So make sure that your niche marketing blog is search engine friendly.  Hop over to Make My Blog Search Engine Friendly to find out how.

Bruce Bird

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I've used one in this post just to show the effect and have used it to add a Resource box.  The value in this situation is that an Inline widget is included in the content and is therefore published with your RSS feed – including that valuable inbound link!

You can find out about  installing an inline widget in your WordPress blog on the Inline widget lesson page.

Added later: of course, I should add this widget is a Semiologic premium widget available to me because this blog is built with Semiologic.  It just goes to show how these time saving features become the norm when you get used to them.   But it's also another example of why investing in the right tools pays off big time.

Bruce Bird is carrying out the ultimate test for bloggers of publicly working to get his blog to earn a living - and inviting other bloggers to join the experience.  Visit his blog and signup free to join in the learning experience.  Go now to http://NicheMarketBlogger.com

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