God forbid, but that juggernaut of the digital world, the good old BBC, is just about to start applying search engine optimisation to it's content!
With in excess of 3 million pages on their website you would have thought they would have been satisfied with the dominance they have already achieved. But like all good marketers they declare that they are making changes in order to meet the needs of their users and are about to start optimising their headlines.
More on BBC To 'Start Using SEO..'
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For any niche marketer to be successful then they must rank well in the search engines for the keywords relevant to their niche. That is how their prospects are going to find their website as they search using the words that are natural to their niche interest.
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